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Established in 1931, Vichy is a doctor-founded brand that operates under L'Oréal S.A.'s Active Cosmetics division. It was birthed from the meeting of Dr. Haller, a physician, and Georges Guérin who ran Grenoville Fragrances, with the discovery of Vichy thermal spa water's therapeutic virtues on skin forming the foundation of the brand. This unique water contains 15 rare minerals originating from the heart of Auvergne’s volcanoes, setting it apart in the cosmetics industry.

Vichy has developed a range of flagship products incorporating this mineral-rich volcanic water and other dermatological actives, creating efficacious and safe formulas for various skin types, ethnicities, and ages. Its commitment to scientific rigor and dedicated medical research has been unwavering over the past nine decades, resulting in clinical research on thousands of women worldwide that informs their skincare product development.

As part of L'Oréal S.A., Vichy contributes to the group's overall sales, which have consistently increased from 2011 to 2015, reaching 25.257 million euros in 2015 alone. Within L'Oréal's portfolio, Vichy holds a strategic position in the Active Cosmetics division, focusing on skin health & wellness cosmetics. Despite facing challenges in certain markets like China, Vichy remains committed to pharmacies as an essential channel for its brand image and consumer reach. Overall, Vichy embodies L'Oréal's universalization strategy, offering high-quality skincare products driven by scientific research and innovation to consumers across the globe.